March 4, 2025 How do we attract a younger independent living demographic? This question was posed to an audience of 250 C-suite leaders at a conference I recently attended. Studies show the … Read More
February 4, 2025 Managing Expectations in the Sales Process and Onboarding Demographic shifts have made managing prospects’ and customers’ expectations through the sales and onboarding process more challenging than ever. Expectations … Read More
January 6, 2025 Acknowledging the Differing Roles of Sales and Marketing “In the senior living industry, marketing and sales are often viewed as interchangeable. Nothing could be further from the truth.” … Read More
December 3, 2024 6 Steps to Selling the Hard-to-Sell Residence No one wants excess inventory. That’s especially true when your product generates daily revenue—for example, airline seats, hotel rooms or … Read More
November 1, 2024 An Interim Sales Director Success Story Ric Myers was contracted as an Interim Sales Director for Garden Spot Village in the Fall of 2020. We knew … Read More
